Past Events
Catch up on talks and speakers from previous years — all past editions are still available to explore. Browse the full lineup of speakers, read about their talks, and browse the photo galleries to get a feel for each event.
Tech SEO Summit 2026 - Tech SEO Summit 2025 - Tech SEO Summit 2024
Tech SEO Summit Talks 2024
Here you find detailed information about the speakers and topics from our 2024 conference.
We have written a short recap of the Tech SEO Summit 2024.
Harnessing the Google Algo Document Leak and Generative AI for Next-Gen SEO
Mike King will dive into the transformative potential of the Google Content Storage API and how it reshapes modern SEO strategies. This session will provide an overview of how contemporary Google Search functions, reveal insights from a study on AI overviews. Additionally, we'll explore how user experience enhancements can drive better Navboost performance and present advanced generative AI tactics beyond ChatGPT.
Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. He's the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC. He's about to shatter everything you thought you knew about how search engines work with the launch of his debut book, The Science of SEO.
Smart Segmentation: Prioritising SEO Tasks for Impact
Particularly for large websites with hundreds of thousands or millions of URLs, a meaningful analysis of SEO issues is not possible without segmentation. In her very practical talk, Sabine provides tips on the different segmentation approaches, how to apply them, and what conclusions can be drawn from them. The practical examples allow you to apply your findings directly after this talk and sensibly allocate resources to resolve SEO issues.
Sabine is a freelance SEO Consultant focusing on technical audits and SEO strategy. She has been in the industry for many years and loves to provide new insights to others alongside her work – whether as a speaker, mentor, or lecturer.
The state of JavaScript crawling
The talk explores in detail today's complex direct rendering and the challenges for search engines and SEO crawlers. Numerous advanced issues are discussed, from dealing with different viewports to the difficult task of identifying when the main content is available in the rendering process. We also discuss how JavaScript crawling can influence the statistics of ad servers or tracking and what strategies site operators can use to avoid typical problems.
Tobias Schwarz is the founder and CTO of Audisto, a company that develops software for technical analysis and continuous monitoring of websites. Tobias also supports large and international customers in using the software and continuously improving their websites.
Selected nerdy topics of how to optimize your technical website infrastructure and improve SEO
Forget the 101 of technical SEO — because you're pretty darn aware of them and they are not as much fun as all the marvelous and geeky stuff of how to optimize your technical website infrastructure and improve SEO. We will nerd-out on topics like the effects of hardware, response times of servers, transmissions, load reduction of your infrastructure and much more!
René has been working as an independent technical SEO consultant across Europe for more than 7 years while utilizing his SEO knowledge on an executive-level for the bigger players in the market. Mostly focusing on E-Commerce and SaaS clients with an international scope across all sales channels like B2B, D2C and B2C.
Logfile Analysis - a Deep Dive into your Data
Let's dig deep into the web server's archive and analyze how users and crawlers experience every single request they make. We will discover how to fix inefficiencies, architectural issues and analyze fail patterns. In addition, we will discuss common pitfalls and highlight practical tips for analyzing large amounts of logfile data.
With many years of SEO experience in technical SEO for large eCommerce businesses, Eyüp specializes in developing and implementing an efficient SEO channel architecture. His expertise is mainly focused on the intricacies of technical optimizations and the internationalization of large platforms.
Unlocking SEO Potential by Understanding E‑commerce Site Search
Discover how mastering site search can revolutionise your e-commerce SEO strategy. Learn to decode search queries, tailor results to user intent, and leverage search data for strategic decisions. Gain actionable insights to optimise your site’s search functionality, contributing to your SEO success and business growth.
Roxana has a strong background in technical SEO, including enterprise SEO, image search, and ecommerce site search. As the Head of Search & SEO at Alamy, her diverse skill set is dedicated to making it easier for users to discover products across various platforms, ensuring they can find exactly what they need with ease.
Conference and networking schedule 2024
| Time | Agenda item |
|---|---|
| 08:30 | Check-in Opens at Astor Film Lounge |
| 09:15 | Conference Start & Organizational Infos |
| 09:30 | Harnessing the Google Algo Document Leak and Generative AI for Next-Gen SEO Michael King |
| Coffee Break | |
| 10:30 | Smart Segmentation: Prioritising SEO Tasks for Impact Sabine Langmann |
| Coffee Break | |
| 11:30 | The state of JavaScript crawling Tobias Schwarz |
| 12:15 | Lunch & Networking |
| 13:15 | Selected nerdy topics of how to optimize your technical website infrastructure and improve SEO René Dhemant |
| Coffee Break | |
| 14:15 | Logfile Analysis - a Deep Dive into your Data Eyüp Alikilic |
| Coffee Break | |
| 15:30 | Unlocking SEO Potential by Understanding E‑commerce Site Search Roxana Stingu |
| Coffee Break | |
| 16:30 | Tech Tip Competition |
| 17:30 | Conference End |
| Location Change to Museum Ship | |
| 18:00 | Networking Event & Reception at the Rickmer Rickmers |
| Dinner Buffet & Drinks | |
| 23:00 | Ship Closes & End of Event |
All times are posted in CET. We will have a 15min break for refreshments and some networking between each session.
