Tech SEO Summit Talks 2027
We are currently building the agenda for the Tech SEO Summit 2027. The speakers on this page are already confirmed for the upcoming summit. If you'd like to get a sense of the kinds of topics covered at our conference, take a look at the past conferences.
We are still accepting talks for the 2027 agenda. If you want to present your in-depth topic pitch your talk.
Mom, I built a search engine! What I learned about SEO from building an internal search engine
In this talk, Johan shares how he built and improved his own search engine from scratch to understand SEO better. A simple text-based search turns into a smart system that helps users find the right content faster. He explores how an internal search can influence user behavior, content strategy, and SEO performance. What factors are complicated to implement and how much impact do they have? Step by step, the internal search evolves to deliver more relevant results. What can we learn from the process for our own SEO strategy?
Johan von Hülsen has been working in SEO since 2008, evolving from technical to strategic consulting. He is the founder of Wingmen Online Marketing, where he and his team support clients in solving complex SEO challenges.
Conference and networking schedule 2027
| Time | Agenda item |
|---|---|
| 08:30 | Check-in Opens at Astor Film Lounge |
| 09:15 | Conference Start & Organizational Infos |
| 09:30 | This could be your talk Call for speakers |
| Coffee Break | |
| 10:30 | This could be your talk Call for speakers |
| Coffee Break | |
| 11:30 | This could be your talk Call for speakers |
| 12:15 | Lunch & Networking |
| 13:15 | This could be your talk Call for speakers |
| Coffee Break | |
| 14:15 | This could be your talk Call for speakers |
| Coffee Break | |
| 15:30 | This could be your talk Call for speakers |
| Coffee Break | |
| 16:30 | Tech Tip Competition |
| 17:30 | Conference End |
| Location Change to Networking Event Location | |
| 18:00 | Networking Event & Reception at the Rickmer Rickmers |
| Dinner Buffet & Drinks | |
| 23:00 | End of Event |
