Will Kennard
Consultant at Very Good Digital
About Will Kennard
Will Kennard is a SEO consultant and technical strategist with over a decade of experience in the organic growth space. Will specializes in technical SEO and data-led content strategies that improve digital experiences for brands ranging from high-growth startups to global enterprises. He publishes his technical SEO musing on his private blog. Will is currently obsessed with bridging the gap between developers and marketing, ensuring that SEO is seen as a revenue driver rather than just a marketing checkbox. He collects SEO-friendly JavaScript resources and articles at js-seo.org.
Tech SEO Summit Talk 2026
Caching as a Competitive Advantage: Rendering, Performance & SEO in Modern Web Architectures
Caching is often treated as a purely engineering concern, yet it has direct and measurable impact on SEO performance, crawl efficiency, user engagement, and ultimately business outcomes. As websites move toward faster development cycles, distributed infrastructure, and hybrid rendering models, the role of technical SEO increasingly overlaps with architectural decision-making. Attendees will leave with actionable insights on when, where, and how to implement caching strategies effectively across their websites or applications.
With over 12 years in digital, Will works with brands to improve digital experiences and is passionate about driving change and solving problems. He has strong skills in both technical and content, and is currently obsessed with bridging the gap between developers and marketing, benefiting both sides.
Pitch a tech-focused session for the upcoming conference
If you’re eager to dive deep into advanced technical topics and showcase your expertise on stage at a level beyond what’s typically seen at “standard” SEO conferences, we’d love to hear from you. Reach out to us with your ideas for the current or next conference!
