Previous Events
Talks and details of previous Tech SEO Summits are still online.
Tech SEO Summit Talks 2025
Here you find detailed information about the past speakers and topics from our 2025 conference.
We have written a short recap of the Tech SEO Summit 2025.
Conceptual models, video games, and Google exploits
An exploration into understanding how Google's algorithms fit together, based on new axioms from a Google exploit which revealed parameters and values used by Google, wrapped in a protocol buffer, in the framework of your favourite video game.
Mark Williams-Cook has over 20 years of SEO experience and is co-owner of search agency Candour, the founder of AlsoAsked and runs multiple other websites and a UK e-commerce company. Outside of speaking at conferences, Mark has trained over 8,000 SEOs with his Udemy and in-person course, runs the Core Updates SEO newsletter, organises the annual SearchNorwichXL conference and finds security bugs for sport.
JavaScript Performance Optimization Primer
In this session we will look into a process to identify, hunt down and resolve performance issues stemming from JavaScript. We will explore the performance tab, performance tooling, parallelisation and more. We will also talk about the GPU and rendering performance a bit and see how a bit of CSS can make a big difference in performance.
Martin is a Developer Relations Engineer in Google's Search Relations team in Zurich. When he's not working, he's usually diving somewhere either warm or cold, as long as the water is deep enough.
How to run SEO A/B testing for large websites
Are you tired of saying “it depends” every other day? In this talk, Gus will show you how to run SEO A/B tests that will give more accurate answers to your optimization efforts. Content optimization, title changes, links, structured data and other optimization strategies can be measured using Causal Impact and measure how much a strategy impacted in your KPIs. You'll learn how to come up with a hypothesis, create control/test groups, run and improve tests - and talk about real business impact instead of SEO lingo.
Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs.
Workflow automation for the productively lazy
What if you could reclaim hours of your day by automating the tasks you do over and over again? This talk dives into the practical and strategic side of workflow automation, showing you how to free up time, simplify repetitive processes, and turn “constructive laziness” into a powerful tool for productivity. You’ll leave with actionable insights to create scalable, efficient workflows that save time and deliver measurable results.
Roxana has a strong background in technical SEO, including enterprise SEO, image search, and ecommerce site search. As the Head of Search & SEO at Alamy, her diverse skill set is dedicated to making it easier for users to discover products across various platforms, ensuring they can find exactly what they need with ease.
What to do if Google doesn’t stop crawling?
Imagine a website where Google accidentally gains access to two staging environments and starts crawling billions of URLs created by a technical flaw. What happens when Google stumbles into the wrong part of your website and how does this affect Google’s indexing and crawling attitude? In this session, we’ll answer this question by looking at a real example. We break down exactly how this happened, what analyzing log files revealed about Google’s crawl behavior, and the unexpected challenges of trying to undo the damage.
Dan Taylor is an SEO consultant and growth marketer with experience in improving the digital presence of companies, especially in eCommerce, SaaS, and travel sectors, including Cloudflare, Gitlab, TCGPlayer, Travel Supermarket, and Airbnb. He has spoken at conferences like BrightonSEO, Optimization Moscow, ITT Qatar, and TechSEO Boost, as well as conducting seminars with the Department for International Trade and Google Digital Garage.
Demystifying Organic Product Grids
Did you know Google uses a “Global Product Cluster ID” for most of the products shown in Organic Product Grids? Or that there is an undocumented Google API hidden in the Chromium source code that provides this ID for a given product URL? These are some of the things we uncovered while deep-diving into the inner workings of Organic Product Grids and we’ll share our findings and our process to get there (cross referencing the leaked Content Warehouse API and the Chromium Code Search).
Pascal Landau is Technical Director of the Marketing Intelligence and Technology Unit at ABOUT YOU, leading teams in the fields of SEO, Web & App Tracking, Software Development and Data Analytics. He gained hands-on experience in most of these teams during the past 9 years and spent most of his time leading the development of ABOUT YOU’s Marketing Data Warehouse based on Google Big Query and a custom built ETL framework.
Conference and networking schedule 2025
| Time | Agenda item |
|---|---|
| 08:30 | Check-in Opens at Astor Film Lounge |
| 09:15 | Conference Start & Organizational Infos |
| 09:30 |
Conceptual models, video games, and Google exploits Mark Williams-Cook |
| Coffee Break | |
| 10:30 |
JavaScript Performance Optimization Primer Martin Splitt |
| Coffee Break | |
| 11:30 |
How to run SEO A/B testing for large websites Gus Pelogia |
| 12:15 | Lunch & Networking |
| 13:15 |
Workflow automation for the productively lazy Roxana Stingu |
| Coffee Break | |
| 14:15 |
What to do if Google doesn’t stop crawling? Dan Taylor |
| Coffee Break | |
| 15:30 |
Demystifying Organic Product Grids Pascal Landau |
| Coffee Break | |
| 16:30 | Top-Tech-Tip Competition |
| 17:30 | Conference End |
| Location Change to Networking Event Location | |
| 18:00 | Networking Event & Reception at the Rickmer Rickmers |
| Dinner Buffet & Drinks | |
| 23:00 | End of Event |
All times are posted in CET. We will have a 15min break for refreshments and some networking between each session.
Conference venue 2025
Astor Film Lounge HafenCity
The arthouse cinema Astor opened in Hamburg approximately five years ago and is equipped with up-to-date sound and video systems. The film lounge will house our conference during the day. Very comfy armchairs and a large screen will make the talks an enjoyable experience.
There will be plenty of non-alcoholic drinks, coffee, and tea during the day. We will also provide a tasty business lunch to keep up the energy during the day.
After the conference you will be able to easily reach the evening location via a short walk (20min), ride on a ferry or go one subway station - depending on the weather. The walk will take you through the “Speicherstadt” of Hamburg, which is the largest warehouse district in the world where the buildings stand on timber-pile foundations, and was built from 1883 to 1927. After the HafenCity district you will stroll along the harbor front to the museum ship.
Evening networking 2025
Rickmer Rickmers museum ship
The dinner and networking event after the summit will take place on the Rickmer Rickmers, which is a moored barque built in 1896. Her days of sailing to Hong Kong and trading rice are long gone, and it was turned into a floating museum ship. Restored crew and officers' quarters offer an insight into the original life of a sailor.
The focus for the evening is to socialize and have a proper conversation, so don’t expect any loud music, but great food & drinks in a maritime atmosphere.
Our evening starts with a reception on deck and a fantastic view over the port of Hamburg. For our dinner and the networking evening we will move below deck into the very cozy restaurant. Within the belly of the ship there is also a historical exhibition about the sailing ship's eventful maritime past, we have access to until the late evening, should you want to take a stroll through history.
