Johan von Hülsen
Founder & SEO at Wingmen Online Marketing
About Johan von Hülsen
Johan von Hülsen is the Founder and CEO at Wingmen Online Marketing GmbH in Hamburg. Starting as a technical SEO, he has expanded his focus to the strategic, UX, and content areas of optimization. He is particularly passionate about internal linking, which he views as the strongest connection point between content, user experience, and SEO. Johan implements successful SEO strategies for diverse companies, often speaking at industry events on topics such as deconstructing Google processes and finding the right SEO strategy.
Tech SEO Summit Talk 2026
Mom, I built a search engine! What I learned about SEO from building an internal search engine
In this talk, Johan shares how he built and improved his own search engine from scratch to understand SEO better. A simple text-based search turns into a smart system that helps users find the right content faster. He explores how an internal search can influence user behavior, content strategy, and SEO performance. What factors are complicated to implement and how much impact do they have? Step by step, the internal search evolves to deliver more relevant results. What can we learn from the process for our own SEO strategy?
Pitch a tech-focused session for the upcoming conference
If you’re eager to dive deep into advanced technical topics and showcase your expertise on stage at a level beyond what’s typically seen at “standard” SEO conferences, we’d love to hear from you. Reach out to us with your ideas for the current or next conference!
