Estela Franco
Senior Technical Architect at Shopify
About Estela Franco
Estela is a Senior Technical Architect in Web Performance at Shopify, where she helps merchants build faster and more performant experiences for their customers. Deeply involved in the global tech community, Estela is an international speaker, the co-founder of #MujeresEnSEO, and a co-organizer of PerformanceObserver.dev. She is dedicated to sharing technical knowledge and advocating for more diversity in the industry.
When she isn’t debugging JavaScript issues, she is usually on a mission to find the city’s perfect latte macchiato or practicing her own "high-performance" sprinting while chasing her children through the park.
Tech SEO Summit Talk 2026
Not on My Watch! Catching Technical SEO Regressions and Rendering Disasters in CI
One of the elephants in the room for our industry is that most SEO testing still happens in production. But because SEO validation is typically siloed from engineering, we often rely on luck to catch issues before they go live. This session reframes SEO from a reactive checklist into a system of automated SEO guardrails. Learn how to simulate Googlebot-like rendering (including an extended viewport) within a CI/CD workflow to catch regressions and block the build before it ships. Stop testing in production. Start shipping with confidence.
Pitch a tech-focused session for the upcoming conference
If you’re eager to dive deep into advanced technical topics and showcase your expertise on stage at a level beyond what’s typically seen at “standard” SEO conferences, we’d love to hear from you. Reach out to us with your ideas for the current or next conference!
